The Braunschweig Lions are in a state of transition. Amidst the structural reorganization, the football club has announced positive news. New Yorker, the fashion giant, will continue its partnership with the Braunschweig Lions. After the structural reorganization of 1. FFC Braunschweig and the return of the game operations to the parent club, the partnership will be continued. This was announced by the football club in a press release. 'Strong commitment': Fashion giant invests millions in headquarters. The fashion company had ended its engagement as main sponsor, name sponsor and shareholder of the Lions in 2025 after more than ten years. The Lions then returned from a company that was a 100% subsidiary of New Yorker to the parent club 1. FFC Braunschweig. Now it's clear: New Yorker will remain the Lions as a main sponsor, but at least as one of several partners. How exactly the company will participate in the sponsorship, the club did not disclose. We need your consent to display the content from our editorial team. You can display this (and all other Instagram content on t-online.de) with a click and also deactivate it again. The Lions speak of turbulent weeks. The club describes the continuation of the partnership as an important stability factor in the current phase of the transition. It strengthens the foundation for a sustainable and self-responsible future – and that after 'turbulent weeks' with many challenges.